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Ugly Baby Consultancy is a UK-based growth consultancy for SMEs. We deliver brutally honest diagnostics and practical fixes across strategy, process, tools, data, and enablement. Our model is different: pay-what-you-feel after delivery, with 20% of revenue donated to Forget Me Not Children’s Hospice. Founded by operators Tom Ross and Nick Sanchez, we help founders see the truth (kindly) and act fast on a clear 90-day plan.

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